How to Use One Marketing Strategy to Get Clients 24-7
Use This Marketing Strategy to Get Clients Even on the Holidays
By JAIME ELLITHORPE
It was Thanksgiving day, and I was sitting with my family watching the Macy’s parade. During a commercial I checked my emails on my phone, and I saw that I had just received an email from one of my clients.
At first, I thought he was wishing me a Happy Thanksgiving. When I took a closer look, it was one of the automated emails I wrote for his email list!
And then it hit me…my client is still marketing his business…even when he is off work enjoying his family…and just like me, his market is probably checking their emails as they sit around enjoying their time off.
Understanding the True Power of Marketing
Now, I’ve known the power of email marketing and have been using it in my business for quite some time. It’s also something I encourage and offer to clients as a powerful strategy to stay in front of prospects and clients consistently.
It’s just that in the moment of seeing that email in my inbox, I had an even bigger epiphany, a deep realization, that as business owners, we can truly be in front of our target market all the time…even on holidays!
“In today’s fast-paced world, there’s no “perfect time” to market to your ideal prospects. The days of Monday through Friday 9 to 5 are over. You need to be in front of them when they are ready–no matter what time of day or night it is.”
Think about it…
When are people home? Holidays. When do they have the most uninterrupted time? Holidays. When are they thinking about their problems? In their free time which includes holidays. And if they’re thinking about their problems, what else are they considering? Potential solutions, right?!
Essentially, they’re thinking about you. (They just may not know it yet) …
That’s where marketing and advertising come in. It’s about capturing someone’s attention at the very moment they’re seeking a solution to their problems. And as business owners we are in the problem-solving business.
Maybe you’ve never thought of yourself that way, but for the sake of the rest of this post, just consider the fact that no matter what you do or what you sell, at the end of the day your client or customer is walking away better off than when they first found you.
If you’d like more ideas on how to turn your marketing into content your ideal clients will love, get the “3 Marketing Hacks” guide HERE.
The 3 Marketing Hacks Guide Will Show You How To Create Marketing That Connects and Converts
Okay, so back to the email marketing bit…
Let me ask you, if you could grab your market’s attention during these crucial moments, would you want to use a marketing strategy that can get you more clients 365 days a year, 24 hours a day, and even on holidays?
That’s an emphatic yes, right?
The Marketing Strategy That Works Day & Night
Say hello to email marketing! In my opinion it’s the most powerful marketing strategy on earth. I don’t know of any other medium that can be written and created once, used in an evergreen fashion (meaning you can use it over and over for a lifetime if you want), can be automated (so you never have to touch it again once you set it up), and you can simultaneously have hundreds if not thousands of conversations with prospects all at the same time asking them to do business with you.
This whole system can work for you even when you’re not working…and yes, on holidays too!
The Handheld Marketing Tool That Gets Clients
You can literally be in people’s inboxes delivering valuable information to help them solve their problems without having to pick up the phone or spend ridiculous money on advertising. And most importantly, what do over 90 percent of the population have in their hands almost all the time? You got it…their phones!
And as much as I hate to say it, when the family is sitting around post turkey dinner, Grandma Claire all the way down to toddler Johnny are on a phone. But as marketers, we love this!
Holidays are great times for people to think about the problems they’re having before they go back to everyday life and business. You just never know when someone is going to be ready to say yes to your help. If you are the only person in your niche who is marketing to your clients during these critical moments, you stand the biggest opportunity to win their business!
Email marketing can help you do that.
If you want to stand out from the competition, have a marketing system that can work for you 24-7 without having to work 24-7, and you want to stay top of mind with hundreds or even thousands of clients and potential clients, email marketing could be the perfect fit for your business.
I hope this helps and let me know what you think in the comments below.
P.S. If you’d like to create great marketing that attracts clients 24-7, grab my “3 Marketing Hacks” guide HERE: